MoveUp, that rescues the motorcyclists.

The challenge

Motorcycle towing in Israel in 2024 was an entire industry that still ran on phone calls, scattered WhatsApp threads, and recommendations in Facebook groups. There were excellent independent tow operators, but no real platform. A rider stranded in the middle of the Ayalon highway in the evening would start a round of calls: one operator who doesn't pick up, a second who's busy, a third who promises "I'm on my way" and never shows. No schedule, no upfront pricing, no real-time tracking of the operator, no transparency, no peace of mind. Riders stayed stuck for hours on highways, sometimes at night, sometimes in the rain, with no idea exactly when help would arrive or what it would cost in the end. Michael, founder of MoveUp, saw this from the rider's side after going through that experience more than once, and realized the real problem wasn't a shortage of tow operators, but a missing digital infrastructure to connect them to customers in a modern way. The answer was clear: build the "Gett of motorcycle towing", a platform that links a stranded rider to the closest available operator, with real-time tracking, transparent pricing, and in-app payment.

What we built

We built three systems that work together on the same backend, each tailored to its user. The customer side (rider app) delivers a one-tap booking experience: tap the big button, the platform detects your location automatically, pushes a notification to every available operator in range, and shows you the operator who accepted along with their position on a live map and an ETA that updates every second. Payment is closed inside the app with Apple Pay or Google Pay, no cash, no surprises. The driver side (operator app) is a real field tool: receives a job notification, sees distance and pricing, accepts with one tap, gets built-in navigation to the rider, updates status en route, and closes the job when the motorcycle is loaded. The admin side (web panel for MoveUp HQ) is the control center: every job in real time, operator management, revenue and commission reports, rate management, and approval of new drivers. Everything in full RTL for Hebrew, everything mobile-first, everything designed for the Israeli market. The stack was chosen on purpose to be modern but not experimental, so the product would be stable on launch day and not only in a slideshow.

The tech stack

• Next.js for the marketing site + admin panel (SSR, SEO, RTL)
• React Native for the apps (iOS + Android, single codebase)
• Supabase as the backend (Postgres + Auth + Realtime + Storage)
• Live GPS via realtime websocket for real-time location updates
• Tranzila + Apple Pay + Google Pay for PCI-compliant Israeli payments
• Full Hebrew RTL support + mobile-first design

The results

Within the first months after launch:

"I really, really recommend Bar. Wishing you huge success."

The app in action

Real screenshots from the live app on the App Store and Google Play.