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Insights from 121 projects. No marketing.

Guides, comparisons and answers to the questions businesses agonize over before building a website. Written from the field, based on what worked and what did not, with real clients in Israel.

A laptop with a dull website in the center surrounded by 5 red warning signs, your website is not bringing in customers

My website is not bringing in customers, 5 reasons and what to do

Your campaign brings clicks but no customers? In most cases the problem is after the click. 5 signs that a website is hurting the business instead of helping, slow loading, broken mobile, no conversion path, zero SEO, and no management system, with a way to spot each one yourself, and what to do about it.

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Three doors in a dark studio, WIX (plain cardboard), DEV (lit green glass with a key inside), AGENCY (corporate marble), how to choose a website provider

Wix vs freelance developer vs agency, how not to regret it after 6 months

3 clients I remember from 121 projects: one who moved to me from Wix, one who moved to me from a big agency, and one I told to go to Wix. A direct comparison between the three categories, when each one is right, what it really costs, and how to tell which one you belong to.

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3 glowing glass panels with website prices in Israel for 2026: 1,490 NIS landing page, 3,490 NIS business website, 6,990 NIS online store

How much does a business website cost in Israel in 2026, a real pricing guide

Landing page 990 NIS to 25,000 NIS. Business website 2,490 NIS to 60,000 NIS. Why the huge gap, what gets hidden in quotes, and how to choose by budget, with no "contact us" form and no marketing speak.

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A focused lime green rocket on the left (landing page) versus a lit high-rise with multiple paths on the right (business website), which one fits your business

Landing page or business website? How to choose in 2026

80% of businesses do not need what they think they need. A real comparison between the two types of websites, when to choose each one, how much it costs, and three common mistakes to avoid before you commit.

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More articles coming soon

"SEO for small businesses, no bullshit" · "How long it takes to build a business website"